Resources Library by ANA

Measuring emotions through a mobile device across borders, ages, genders and more

Mobile is a valid and useful tool to capture consumer insight. Using mobile, we can reach into most any nook and cranny of the world. More than just traditional research, we can use a mobile device to deliver rich media. We can also capture emotional...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Rolfe Swinton, Rana El Kaliouby

September 13, 2012

ESOMAR guideline for conducting mobile market research

This guideline covers the collection of information by mobile device (mobile phones, tablets and other similar mobile computing devices) for market, opinion or social research purposes (hereafter referred to as market research). It recognises that...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2012

Mobile - The future of marketing in Asia Pacific

Once online, digital becomes the medium relied upon most. In Asia Pacific, the future of digital is very much mobile, although this role in consumers' lives is changing. The presentation is underpinned by a combination of mobile passive meter...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: James Fergusson, Fiona Buchanan, Joseph Webb

Company: KANTAR TNS Malaysia

April 17, 2012

Bringing mobile to 'real' research

Mobile phones are now so deeply embedded into our social lives that it is almost impossible for us to clearly distinguish our mobile media usage from any other media usage in our everyday lives. This presentation discusses a global study on consumer...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Author: Masao Kakihara

April 17, 2012

Water wows

With increasing access to high tech 'smart phones' by consumers from the developing world, qualitative research need no longer stay within the rigid confines of twentieth century definitions of in-group homogeneity, focus group interviews, in depth...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Pia Mollback-Verbic, Piyul Mukherjee

Company: Quipper Research

November 13, 2011

Eve-olution: Why women rule the web

This paper explores the feminine side of the online Eve-olution, employing data from sources including the TNS Digital Life and Mobile Life reports on digital and mobile consumer behaviors and attitudes and Yahoo!'s Connectonomics study of the way...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Dan Brilot, Amy Janis, Tony Marlow, Sarah Elliott, Brian Cooper, David Iudica

Companies: KANTAR TNS Malaysia, Yahoo!

October 26, 2011

The place for mobile research?

Researchers are trained to take 'pre' and 'post' measurements. Mobile apps now enable us to measure 'the moment' as well. During the British Royal Wedding, respondents shared these moments with Ipsos and Sky News. This paper describes how traditional...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Sean Conry, Simon Atkinson

Companies: Ipsos MRBI, Forsta

October 26, 2011

Developing second generation mobile research techniques

A unique mobile research platform that creates flexible and engaging research applications via a toolkit of real-time question and feedback tools is introduced in this presentation. The ultimate mobile research objective is to develop a method that...

Catalogue: Congress 2011: Impact

Authors: A. J. Johnson, Rolfe Swinton

Company: Ipsos MRBI

September 18, 2011

Mobile= location= effect

This paper reports on two studies researching the effect of mobile location-based ads to perceived intrusiveness of those ads. For the reported studies, shoppers received an ad on a smartphone in a simulated 3D supermarket (projected in four...

Catalogue: Congress 2011: Impact

Authors: Marnix van Gisbergen, Arief E. Hühn, Paul E. Ketelaar, Vassilis-Javed Khan, Koos Nuijten

September 18, 2011